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| A Market
Study of English Language training School |
| Globalization of Indian economy
and entering of MNCs and outsourcing boom has resulted the emergence
of English language training industry in India. Several language
training schools have emerged to exploit the opportunities of
the market including foreign language training schools.
The school is leading private ESL training school based in
Canada having campuses in different cities in Canada. The
school was looking to set up campuses outside Canada and in
this regard is assessing India as one of the markets for opening
of ESL training school. The objective of the study was to
find out market status and potential, evaluate competitive
environment, give an overview of franchisee practices, drafting
preliminary operating cost structure etc. along with strategies
for creating a niche and positioning itself as a premium English
language training school. |
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| Table
of Contents |
| EXECUTIVE SUMMARY |
| INDIA- THE NATIONAL PERSPECTIVE |
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The Political Scenario |
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The Economic Scenario |
| OBJECTIVE OF THE STUDY |
| RESEARCH METHODOLOGY |
| INDIAN ESL MARKET |
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Market Status |
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ESL Market – ITES/BPO Industry Perspective |
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AESL Market – Other Sectors |
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Driver of English Language Demand |
| CURRENT STATUS OF MANPOWER OF ITES/BPO INDUSTRY |
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Skills Required for ITES/ BPO Industry |
| MARKET OPPORTUNITIES – OTHER FOREIGN LANGUAGES |
| ESL MARKET – TIER-2 CITIES |
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Increasing Trend |
| ITES/BPO Industry |
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Language Training Schools |
| COMPETITIVE ANALYSIS OF MAJOR PLAYERS |
| STUDENT’S SURVEY |
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School wise Findings |
| ENDUSER INDUSTRY SURVEY |
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Views of Industry Representatives |
| SUMMARY OF FINDINGS |
| OVERVIEW OF EXISTING FRANCHISE MODEL |
| PRELIMINARY OPERATING COST STRUCTURE |
| ANNEXURES |
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Internet Media in India |
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Student’s Media Habits |
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Concentration of BPOs in India |
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Questionnaires – Student’s survey |
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Questionnaires- End user industry Survey |
| SOURCES |
