| |
| Indian
Footwear Market Analysis for Sports, Leisure / Casual Shoes |
| The study was designed to evaluate
Indian footwear market for a US based footwear brand. The study
provides a view of Indian retail industry, present status and
potential for life style products, footwear market in India,
competitive scenarios, existing business models of both national
as well as international players, Key success factors in Indian
retail market, strategies to be adopted for Indian market etc.
|
| |
|
| Table
of Contents |
| INDIAN RETAIL MARKET |
| |
Consumer Market- Overview |
| |
Evolution of Retailing in India |
| |
Positives for Retailing Industry |
| |
Challenges for Retailers |
| INDIAN LIFESTYLE MARKET |
| |
Positives for New Entrants in
the Life Style Market |
| |
Major Markets in India |
| |
The Branded Footwear and Apparel
Market |
| FOOTWEAR MARKET OVERVIEW |
| |
Market Size (Segment wise) |
| |
Key Players – Sports &
Semi Formal |
| |
|
Domestic |
| |
|
International |
| |
Market Growth Rates and Trends |
| |
Market Share of Various Brands |
| |
Existing Business Models –
Retailing |
| |
Existing Business Models –
Manufacturing, Importing, outsourcing |
| |
Existing Business Models –
Positioning |
| |
Retailers |
| |
Exclusive Vs. Multi- Product/
Multi-brand Outlets |
| KEY SUCCESS FACTORS IN FOOTWEAR RETAILING |
| COMPETITIVE SCENARIO |
| INDIA STRATEGY |
| |
Manufacturing in India |
| |
Sales & Marketing |
| |
Product Range |
| |
Pricing policy of Competitors |
| |
Promotions by Life Style Brands |
| |
Cross Alliance |
| |
Distribution Strategy |
| |
Communication Strategy |
